Sun itself was a preferred brand during the dot-com boom, with Sun Solaris servers and the Java programming language being a common part of dot-com infrastructure. But the 2001 bust hit Sun hard, including its stock price. It's recovered somewhat from its January 2003 lows in the $2.60 range, but Sun is clearly hoping the Nasdaq name change will give it a boost. Its stock was trading at $4.90 by late afternoon Thursday, still at the low end of its $4.50 to $6.78 12-month range.