More than two-thirds of men age 18-34 say they cannot live without the internet vs. television, but 74% would rather have sex than surf the web, according to (pdf) a study from Break Media, conducted by Hall and Partners.

The study, which was designed to determine what men (age 18-34) are doing online and how they respond to internet advertising, found that this demographic - which views itself as responsible and conformist overall - spends close to 22 hours on the internet per week, goes online for entertainment, and prefers to spend time on the internet rather than TV.

The majority of men surveyed say that they often recall online advertising after they go offline, and nearly half of respondents have purchased a product or service as a result of an online advertisement.