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Canada Leads World in Online Banking Usage

Canada is the world’s most developed markets for online banking, with 67.1 of Canadian internet users banking online in April 2008 - significantly more penetration than in other English-speaking countries, according to comScore.

Adoption of online banking in other English-speaking countries was 17-25 percentage points lower: UK (49.5%), US (44.4%), and Australia (41.7%).

Canadians also led the world in online banking frequency, with an average of 8 usage days and 10.5 online banking visits per visitor in April.

Canadians spent an average of 46 minutes on banking sites in April, viewing approximately 121 pages per visitor.

Of the nearly 24 million Canadian internet users, 15.5 million visited a banking site in April.

RBC Financial group led the category with 4.6 million visitors, followed by TD Bank Financial Group with 4.5 million visitors and Bank of Montreal Sites with 3 million visitors