LakewoodAlive announces the adoption of a new logo for its revitalization program, Downtown Lakewood. The logo was designed by the Cleveland based branding consultancy and environmental graphic design firm Studio Graphique, with oversight from the Downtown Lakewood Signage & Wayfinding Design sub-committee.

“The design draws upon community responses expressed in the public meeting held in October 2008,” reports Rachel Downey, Principal and Creative Director of Studio Graphique. “The community strongly favored traditional design elements. In this logo, historical typefaces are surrounded by architectural details found on many of the older commercial buildings in Lakewood.”

“The volunteer sub-committee has provided invaluable direction to the process,” said Sean McDermott, committee chair. “We have established an excellent foundation to support the completion of this important project that will have a dramatic impact on the character of our downtown district.”