Google’s Rich Snippets Starts the Semantic Snowball Effect

Almost lost in May’s whirlwind launches of Wolfram|Alpha and Microsoft’s Bing and the unveiling of Google Wave, was a quieter announcement that may bring a seismic shift toward the realization of Web 3.0.

While some aspects of the next generation of the Web are taking place, there are major physical and cultural challenges to bring it about. Google’s launch of Rich Snippets may well be a watershed moment in resolving these problems.