A face cream costing just £1.89 for a pot has emerged as the miracle remedy that really could stave off the appearance of old age.
The search for the secret of eternal youth has seen women paying £1,500 for creams that promise radical results.
But tests carried out by 2,000 ordinary women has shown the answer may lie in Aldi, the budget supermarket, where the Siana Moisturising Anti-Wrinkle Cream beat off dozens of more expensive products to be named as the best anti-ageing cream on the market.
The results has caused a run on the stores sales have shot up 800% from 1,084 to 8,037 pots.
Within a week, 37,000 had been snapped up.
Aldi is now frantically restocking its stores to ensure there is no repeat of the scenes outside Boots stores across the country last May when hundreds of women and even some men queued from 5am to buy No 7 Protect and Perfect Beauty Serum.