Haute couture or budget conscious, trendy or conservative, Swarovski crystal jewelry or jewelry from a local drug store, a large portion of consumer discretionary income is spent on fashion. Fashion, in my opinion, represents the most celebrated impalpable thing on the planet. This uber chic, unstoppable system filters insurmountable information throughout communities, states, and the world alike via media channels such as magazines, the Internet, television, newspapers and direct mail on a daily basis. It’s ability to gain notoriety and publicity at any expense is undeniably fascinating. The potency of its product is so rich that it has its customers lined up outside department stores after Thanksgiving and Christmas holidays waiting to make a purchase. Is there anything else in the world with a greater affect?