clipped from: blogs.forrester.com   

Brands Punk'd By Social Media

[Posted by Jeremiah Owyang]
  • Target's Rounders program "This is our secret game" Target encouraged it's premier members in the rounders program to pump up it's brand in a Facebook group, sadly, the covert operation ended up on blogs and then mainstream media
  • HD DVD Decoded by Digg, unDugg, then Dugg again Digg users publish HD code, industry freaks out, Digg maintains stance.
  • Wholefoods CEO caught being a troll Whole Foods CEO, was anonymously trashing competitors and pumping company up on Yahoo finance boards.
  • Delta holds customers hostage What's worse than being held prisoner on Delta's dirty plane? (Video), watching the crew getting off da plane.  Oh, and no food, crying babies, but one talented videographer.
  • Taco Bell's infestation crawls into YouTube A minor rat problem moved it's way to YouTube, spreading faster and farther than expected, a total of more than one million views for all videos. Submitted by Graham Hill