An emotional decision, such as forming an immediate like or dislike upon a first encounter with a new person, often occurs abruptly and automatically-and that impression can be difficult to change. To decipher the neurological underpinnings of those decisions, which will help explain the unique neurological characteristics of emotion, Hackjin Kim, a former postdoctoral scholar at Caltech who is now an assistant professor at Korea University--along with Ralph Adolphs, a professor of psychology and neuroscience, John O'Doherty, an associate professor of psychology, and Shinsuke Shimojo, a professor of biology--used a novel technique to monitor the activation of two brain regions during decision-making tasks.