clipped from: news.bbc.co.uk A complete overhaul of the way in which people navigate the internet has been given the go-ahead in Paris.
The net's regulator, Icann, voted unanimously to relax the strict rules on so-called "top-level" domain names, such as .com or .uk.
The decision means that companies could turn brands into web addresses, while individuals could use their names.
A second proposal, to introduce domain names written in Asian, Arabic or other scripts, was also approved.
Costly business
"The major issue with the potentially large number of new TLDs is going to be for brand owners who will want to protect their trademarks," said Mr Eggensperger.
Icann has said that it was "aware of all of the concerns" and that it had "considered them very carefully".